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Prompt groups are how Serpy tracks your brand across AI answers. Each prompt group contains a set of related questions around one topic, service, product, location, or buying decision. Use prompt groups to understand whether your brand appears, which competitors are mentioned, what sources are cited, and what content opportunities exist. Prompt Groups Screen

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What prompt groups are for

Prompt groups help you track AI visibility around a specific topic. For example, if you want to understand how your brand appears for SEO-related buying questions, you might create a prompt group around:
  • SEO services
  • SEO agency
  • SEO consultants
  • local SEO
  • SEO tools
Each prompt group gives you a focused view of one area of your market.

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How prompt groups work

A prompt group contains multiple prompts. Each prompt is a question someone might ask an AI platform before making a decision. For example:
  • What are the best SEO agencies in Toronto?
  • How do I choose an SEO consultant?
  • What should I look for in an SEO company?
  • Which SEO agency is best for small businesses?
Serpy tracks these prompts and shows how your brand, competitors, citations, and sources appear in the answers.

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What you can learn from a prompt group

A prompt group can show you:
  • whether your brand is mentioned
  • where your brand appears in answers
  • which competitors appear most often
  • which websites are being cited
  • which prompts your brand is missing from
  • what content Serpy recommends creating
  • what sources your brand may need to be listed on
This helps you turn AI visibility data into clear next steps.

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Choosing a good prompt group topic

Start with one topic that matters to your business. Good prompt group topics are usually based on:
  • a main service
  • a main product
  • a customer problem
  • a location
  • a comparison category
  • a buying decision
Examples:
  • SEO services
  • accounting software
  • project management tools
  • Toronto web design
  • CRM for small businesses
Avoid making your first prompt group too broad. A focused prompt group will give you clearer results.

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Prompt group limits

Your plan includes a set number of prompt groups and prompts. Prompt group limits help keep your tracking focused. If you reach your limit, you may need to upgrade your plan before creating more prompt groups or adding more prompts. Start with one prompt group around your most important service, product, or market. After it runs:
  1. Review your brand mentions.
  2. Check which competitors appear.
  3. Look at citations and sources.
  4. Review recommendations.
  5. Create content for important gaps.
  6. Track changes over time.
Once you understand the first prompt group, add more groups for other important topics.