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Strategy helps you plan the topics and keywords your website should focus on. Use it to organize important keywords, find quick wins, build topical clusters, and decide what content to create next.

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What Strategy is for

Strategy gives you a planning layer for your website. It helps you understand:
  • which keywords matter
  • where you may have opportunities
  • which topics should be grouped together
  • what content could support your goals
  • which articles are scheduled or planned
Use Strategy when you want to move from random content ideas to a more organized content plan.

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How Strategy connects to content

Strategy connects directly to content creation. You can use keywords, clusters, and opportunities from Strategy to generate outlines and create articles in Content Hub. This helps make sure your content is connected to topics that matter for your website.

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Strategy keywords

Strategy keywords are the keywords you want your website to focus on. They can represent:
  • services
  • products
  • categories
  • locations
  • customer problems
  • buying-intent searches
These keywords help Serpy understand the topics you care about most.

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Topical clusters

Topical clusters group related keywords around a larger topic. A cluster usually includes a primary keyword and related secondary keywords. Use clusters to plan content that covers a topic more completely.

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Quick wins

Quick wins are keywords or opportunities where your website may have a realistic chance to improve. They can help you decide what to work on first. Quick wins are useful when you want to prioritize actions instead of reviewing every keyword manually.

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Content calendar

The content calendar shows scheduled articles. Use it to plan publishing activity and see what content is coming up. Articles appear on the calendar when they are scheduled from the Content Editor. A simple Strategy workflow is:
  1. Review your strategy keywords.
  2. Check quick wins.
  3. Open topical clusters.
  4. Choose a keyword or cluster to target.
  5. Generate an outline.
  6. Create and optimize the article.
  7. Schedule or publish it.

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Tips

Use Strategy to plan content before creating it. Keep your strategy keywords focused on important topics. Use clusters to avoid creating disconnected articles. Review quick wins when deciding what to work on next. Use the content calendar to plan publishing.