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Competitor tracking shows which brands appear alongside yours in AI answers. Use it to understand who AI platforms mention, recommend, compare, or cite for the prompts you are tracking.

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What competitor tracking is for

Competitor tracking helps you see which brands are visible in your market. It can show:
  • which competitors appear most often
  • where your brand appears compared to competitors
  • which competitors are mentioned when your brand is missing
  • which competitors are being cited
  • which competitors appear across important prompts
  • how competitor visibility changes over time
This helps you understand your position in AI answers, not just whether your brand appears.

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Why competitors matter

AI answers often recommend several brands at once. If your competitors appear more often than your brand, they may be more visible for the questions your customers are asking. Competitor tracking helps you identify where you may need:
  • better content
  • stronger source presence
  • clearer positioning
  • more third-party mentions
  • improved service or product pages

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What to look for

When reviewing competitors, look for:
  • competitors that appear across many prompts
  • competitors that appear above your brand
  • competitors that are cited more often
  • competitors that appear in prompts where your brand is missing
  • competitors that are mentioned on important third-party sources
These patterns can show where your brand may need to improve.

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Comparing your brand to competitors

Competitor comparisons help you understand how your brand performs against specific competitors. Use comparisons to see:
  • how often each brand is mentioned
  • which prompts mention each brand
  • where each brand appears in answers
  • which sources cite each brand
  • whether your brand is gaining or losing visibility
This is useful when you have one or two competitors you care about most.

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Competitors in raw answers

Raw answers show how competitors are described. Use raw answers to understand:
  • why a competitor was recommended
  • what strengths were mentioned
  • what sources supported the answer
  • whether your brand was missing from the comparison
  • what information your own website may need to provide
This can help you improve both content and positioning. When reviewing competitors:
  1. Check which competitors appear most often.
  2. Compare your brand against important competitors.
  3. Review prompts where competitors appear and your brand does not.
  4. Open raw answers for important prompts.
  5. Check the sources supporting competitor mentions.
  6. Create or improve content where your brand is missing.

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Tips

Do not only track your own brand. Competitors help show what AI platforms already understand about your market. Look for repeat patterns across prompts. If a competitor appears often, review both their website and the sources mentioning them. Use competitor insights to improve your content, positioning, and source presence.