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Content to Create recommendations suggest topics or articles that may help improve your visibility. Use them when Serpy finds prompts, questions, or gaps where stronger content could help your brand appear more often.

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What Content to Create is for

Content to Create helps you decide what to write next. These recommendations are useful when:
  • your brand is missing from important prompts
  • competitors appear more often than you
  • AI answers suggest a topic your site does not cover well
  • your website needs a stronger page for a specific question
  • a prompt could be answered better with dedicated content
Instead of guessing what to create, use these recommendations as a starting point.

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How recommendations are created

Content recommendations are based on patterns Serpy finds in your AI visibility results. They may come from:
  • prompts where your brand is missing
  • prompts where competitors are mentioned
  • questions that need stronger content
  • topics your website does not cover clearly
  • opportunities connected to your products, services, or market
The goal is to suggest content that supports your visibility, not just content for the sake of publishing.

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What to review

When reviewing a content recommendation, look at:
  • the suggested topic
  • the prompt or theme behind it
  • why it may matter
  • whether it matches your business
  • whether you already have a page on the topic
  • whether the topic could support a product, service, or buying decision
Choose recommendations that are both relevant and useful to your audience.

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Creating content from a recommendation

You can use a recommendation as the starting point for a new article or page. A simple workflow is:
  1. Open the recommendation.
  2. Review the suggested topic.
  3. Choose to create content.
  4. Select the content type.
  5. Review the outline.
  6. Generate the article.
  7. Edit, optimize, and publish or export.

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When to skip a recommendation

Not every recommendation needs action. Skip or dismiss a recommendation if it:
  • does not match your business
  • targets the wrong audience
  • overlaps with content you already have
  • is too low priority
  • does not support your current strategy
Keeping the list focused makes recommendations easier to use.

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Tips

Start with recommendations tied to your main services or products. Prioritize topics that could influence a buying decision. Check whether you already have content on the topic before creating something new. Review the outline before generating the article. Dismiss recommendations that are not useful.