Why content type matters
Different content types serve different goals. A how-to guide should teach. A comparison article should help someone choose between options. A service page should explain what you offer and convert visitors. A location page should target a specific service in a specific place. Choosing the right content type helps Serpy create an outline that fits the reader’s intent.Custom Standard Post
Use Custom Standard Post when you want a flexible blog-style article. This is useful for general educational content, thought leadership, or topics that do not fit a more specific format. Good for:- educational articles
- general blog posts
- topic explainers
- opinion-led content
- broad informational content
LLM Optimized Article
Use LLM Optimized Article when you want content designed to answer questions clearly for both readers and AI platforms. This type is useful when the goal is to create structured, helpful content around a topic people may ask AI tools about. Good for:- answer-focused articles
- AI visibility content
- prompt-driven content
- clear topic explainers
- content meant to support citations and mentions
Listicle
Use Listicle when the article should present a ranked or grouped list. This is useful when readers are comparing options, tools, companies, examples, or ideas. Good for:- best tools
- top companies
- examples
- checklists
- ranked recommendations
- “best of” content
How-To Guide
Use How-To Guide when the article should explain a process step by step. This is useful when readers want instructions, guidance, or a practical walkthrough. Good for:- tutorials
- step-by-step guides
- implementation guides
- process explainers
- beginner walkthroughs
Comparison Article
Use Comparison Article when the content should compare two or more options. This is useful when readers are deciding between products, services, companies, or approaches. Good for:- product comparisons
- service comparisons
- tool comparisons
- competitor comparisons
- “X vs Y” articles
Review
Use Review when the article should evaluate a specific product, service, company, or tool. This is useful when readers want an opinion, analysis, or breakdown before making a decision. Good for:- software reviews
- service reviews
- tool reviews
- company reviews
- product reviews
Location Page
Use Location Page when you want to target a service or offer in a specific location. This is usually a commercial page, not a blog post. Good for:- SEO agency Toronto
- plumber in Austin
- web design London
- family lawyer Chicago
- accounting firm Vancouver
Service Page
Use Service Page when you want to create a page for one of your services. This is usually a commercial page designed to explain the service and convert visitors. Good for:- SEO services
- PPC management
- web design
- content marketing
- bookkeeping services
Product Page
Use Product Page when you want to create a page for a specific product. This is usually a commercial page designed to explain the product, benefits, use cases, and reasons to buy. Good for:- software products
- physical products
- tools
- platforms
- productized services