Skip to main content
Discovery results are most useful when you turn them into action. Use results to save keywords, create outlines, improve pages, or plan future content.

​
What to do with discovery results

Discovery results can help you decide what to work on next. You can use them to:
  • save keywords to Strategy
  • create content outlines
  • improve existing pages
  • find content gaps
  • prioritize weak positions
  • build topical clusters
  • plan future articles

​
Saving keywords to Strategy

If a keyword looks useful, save it to Strategy. Strategy is where you organize the keywords your website should focus on. Save keywords that are relevant to your services, products, audience, or goals. Do not save every keyword.

​
Creating content from results

If a result shows a strong opportunity, you can use it to generate an outline. Good candidates for content creation include:
  • important content gaps
  • relevant weak positions
  • useful topical clusters
  • high-value keywords
  • competitor topics your site is missing
Review the outline before generating the article.

​
Improving existing pages

Not every opportunity needs a new article. Sometimes the better action is to improve an existing page. Improve an existing page when:
  • you already have content on the topic
  • the current page is thin
  • the page ranks or gets impressions
  • the topic overlaps with an existing service or product page

​
Prioritizing opportunities

Prioritize results based on:
  • business relevance
  • audience fit
  • search opportunity
  • competitor strength
  • existing content
  • likelihood of impact
The best opportunities are usually both relevant and actionable. A simple workflow is:
  1. Review results.
  2. Save useful keywords to Strategy.
  3. Choose the strongest content opportunities.
  4. Decide whether to create or improve content.
  5. Generate outlines for new content.
  6. Update existing pages when needed.
  7. Track performance over time.

​
Tips

Do not act on every result. Focus on opportunities connected to your business. Save only useful keywords. Create content when there is a clear gap. Improve existing pages when you already have partial coverage.