What Content Discovery is for
Content Discovery helps you understand where your website may be missing opportunities. It can help you find:- content gaps
- weak positions
- partially covered topics
- covered topics
- competitor opportunities
- page-specific opportunities
Main scan types
Content Discovery includes three main scan types.Auto Scan
Auto Scan reviews your website and strategy keywords to find broad content opportunities. Use it when you want Serpy to scan for gaps and opportunities across your site.Competitor Scan
Competitor Scan compares your website against selected competitors. Use it when you want to find topics competitors cover that your website may be missing.Page Targeting
Page Targeting analyzes a specific URL. Use it when you want to find opportunities connected to one page, such as a competitor page or a page you want to improve.Result categories
Content Discovery results may be grouped into categories such as:- Content gaps
- Weak positions
- Partial coverage
- Covered topics
Content gaps
Content gaps are topics your website may not cover well enough. These are often good candidates for new content.Weak positions
Weak positions are topics where your website may have some presence, but not enough strength. These may be good candidates for content improvement.Partial coverage
Partial coverage means your website may cover part of a topic, but not fully. These may be good candidates for expanding or improving existing content.Covered topics
Covered topics are areas where your website already has meaningful coverage. These may not need immediate action.Recommended workflow
A simple Content Discovery workflow is:- Choose the scan type.
- Run the scan.
- Review the result categories.
- Start with content gaps or weak positions.
- Choose opportunities that match your business.
- Generate an outline or improve an existing page.