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Serpy SEO helps you understand how your brand appears across AI search, traditional search, and the content opportunities that connect both. Instead of only tracking rankings, Serpy shows you how AI platforms talk about your brand, which competitors are being recommended, what sources are being cited, and what content you should create next to improve your visibility. These docs will help you set up Serpy properly, understand what each section means, and build a workflow for tracking visibility, finding opportunities, creating content, and improving performance over time.

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What Serpy helps you do

Serpy brings AI visibility, SEO strategy, content creation, and performance tracking into one workspace. You can use Serpy to:
  • Track how your brand appears across AI search platforms.
  • Monitor prompts your potential customers may ask before buying.
  • See which competitors are being mentioned alongside your brand.
  • Understand which websites and sources AI platforms are citing.
  • Discover keywords, content gaps, weak positions, and topical opportunities.
  • Create search-informed content outlines and articles.
  • Optimize content before publishing.
  • Track content performance after it goes live.
The goal is to help you move from “we should create more content” to knowing exactly what to create, why it matters, and how it connects to your visibility.

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How Serpy is different from traditional SEO tools

Traditional SEO tools usually focus on keywords, rankings, backlinks, and traffic. Those still matter, but AI search has changed how people discover brands. Buyers now ask tools like ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode for recommendations, comparisons, explanations, and buying advice. That means your visibility is no longer only about ranking on page one. It is also about whether AI systems mention your brand, cite your website, understand what you offer, and position you as a relevant option. Serpy helps you track both sides:
  • AI visibility: how your brand appears in AI-generated answers.
  • Search visibility: how your content performs through keywords, clicks, pages, and opportunities.
  • Content creation: how to turn those insights into articles, pages, and optimization tasks.

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The main parts of Serpy

Serpy is organized around a few core areas.

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AI Visibility

AI Visibility helps you track prompts related to your brand, industry, products, services, and competitors. Use it to understand whether AI platforms mention your brand, where you appear in answers, which competitors show up, and which sources are being cited.

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Strategy

Strategy helps you organize the keywords and topics your website should own. Use it to find quick wins, review keyword opportunities, explore topical clusters, and decide what content should be created next.

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Content Discovery

Content Discovery helps you find gaps and opportunities across your website and competitor landscape. Use it to discover topics you are missing, pages that could perform better, and opportunities to create or improve content.

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Recommendations

Recommendations turn AI visibility insights into action. Use this section to find recommended content to create and sources where your brand may need to be listed.

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Content Hub

Content Hub is where you create, edit, optimize, schedule, and publish content. You can create content from keywords, prompt groups, recommendations, topical clusters, scans, or from scratch.

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Performance

Performance sections help you understand how your website and content are doing over time. Use them to track clicks, pages, queries, content scores, imported pages, and published content.

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How everything connects

Serpy is designed to work as a connected workflow. A typical workflow looks like this:
  1. Add your website and connect your data sources.
  2. Create prompt groups to track how AI platforms answer important customer questions.
  3. Review visibility, competitors, citations, and sources.
  4. Use recommendations, keyword research, strategy, or content discovery to find opportunities.
  5. Create an outline and article in Content Hub.
  6. Optimize the article with Serpy’s content tools.
  7. Publish or export the content.
  8. Track performance and repeat the process.
Each section can be used on its own, but Serpy works best when you use the insights from one area to guide the next action. If you are new to Serpy, start with the basics before exploring every feature. We recommend this order:
  1. Complete your website setup.
  2. Connect Google Search Console.
  3. Create your first prompt group.
  4. Review your AI visibility results.
  5. Create your first content article.
  6. Review recommendations and content opportunities.
  7. Build a repeatable weekly workflow.
This gives Serpy enough context to help you find better opportunities and gives you a clear path from setup to action.

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Using these docs

These docs are designed to help you understand what each part of Serpy means and how to use it effectively. Each guide explains:
  • what the feature is for
  • when to use it
  • how it connects to the rest of Serpy
  • what each section means
  • recommended workflows
  • practical tips
  • common mistakes to avoid
You do not need to read everything at once. Start with the setup guides, then come back to specific sections as you use different parts of Serpy.

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What to do next

If this is your first time using Serpy, continue with the quick start guide. If your account is already set up, start by creating a prompt group or reviewing your Content Hub.