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Keyword / Topical Research helps you find keyword ideas and topic clusters. Use it when you want to discover what your audience may be searching for and what topics may be worth targeting.

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What Keyword / Topical Research is for

This section helps you explore search opportunities before adding them to Strategy or creating content. You can use it to find:
  • keyword ideas
  • related keywords
  • topical clusters
  • search opportunities
  • content ideas
  • terms connected to your services or products
To run a keyword or topical search:
  1. Open Keyword / Topical Research.
  2. Enter one keyword or topic.
  3. Choose the country you want to research.
  4. Click Discover.
  5. Review the keyword and topical results.
Use a clear starting keyword. Examples:
  • SEO services
  • accounting software
  • CRM for small business
  • project management tools
  • ecommerce SEO

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Keyword results

Keyword results show related keyword ideas based on your search. Use them to find:
  • terms your audience may use
  • related services or products
  • possible article topics
  • keywords worth adding to Strategy
  • keywords that may deserve their own content

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Topical clusters

Topical clusters group related keywords around a larger topic. Use clusters to understand how keywords connect. A cluster may include:
  • a main topic
  • a primary keyword
  • related keywords
  • supporting subtopics
Clusters are useful when you want to plan content around a topic instead of one keyword at a time.

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Saving keywords

When you find useful keywords, save them to Strategy. Strategy is where you organize the keywords you want your website to focus on. Do not save every keyword. Save the ones that match your business and content goals.

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Creating content from keywords

If a keyword looks useful, you can use it to generate an outline. This sends the keyword into the content creation flow, where you can choose content type, country, custom voice, and instructions.

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Search limits

Your plan may include a monthly limit for keyword or topical searches. If you reach the limit, you may need to wait until the next reset or upgrade your plan.

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Tips

Start with a broad but relevant topic. Use country selection based on your target market. Save only the keywords that matter. Use topical clusters for content planning. Create content from keywords that match real business opportunities.