Website / workspace
A website is the main site you are managing inside Serpy. Each website has its own content, search data, prompt groups, recommendations, strategy keywords, integrations, and settings. If you manage more than one brand or domain, each one should be added as a separate website.Brand context
Brand context is the information Serpy uses to understand your business. It can include:- what your business does
- who you help
- your services or products
- your locations
- your tone and positioning
- your competitors
- your important pages
Google Search Console
Google Search Console connects your real search performance data to Serpy. It helps Serpy understand:- which pages get clicks
- which keywords bring impressions
- which pages are growing or declining
- where you may have SEO opportunities
- how your content performs after publishing
CMS
Your CMS is the platform where your website content is published. Examples include WordPress, Shopify, Webflow, Wix, Framer, Sanity, Supabase, or a custom API. When your CMS is connected, you can publish or schedule content from Serpy. If your CMS is not connected, you can still create content and export it manually.Prompt groups
Prompt groups help you track how AI platforms answer questions related to your brand, industry, products, services, and competitors. A prompt group contains multiple prompts around one topic. For example, a prompt group about SEO services may include:- What are the best SEO agencies in Toronto?
- How do I choose an SEO consultant?
- What should I look for in an SEO agency?
- Which SEO companies work with small businesses?
Prompts
Prompts are the questions or searches that Serpy tracks across AI platforms. They should sound like real questions your customers may ask before making a decision. Good prompts are usually specific and conversational. Example:- Good: What are the best project management tools for remote creative teams?
- Too broad: Project management tools
AI visibility
AI visibility shows how often and how well your brand appears in AI-generated answers. Serpy helps you understand:- whether your brand is mentioned
- where your brand appears
- which competitors appear
- which websites are cited
- which prompts you are visible for
- where you may need better content or stronger source mentions
Brand mentions
A brand mention happens when an AI answer includes your brand name. Mentions help you understand whether AI platforms are aware of your brand and include it in relevant answers. A mention does not always mean your website was cited. It simply means the brand appeared in the response.Citations
A citation is when an AI answer references or links to a website as a source. Citations are important because they show which websites AI platforms are using to support their answers. If your website is cited, that can be a strong signal that your content is useful for that topic.Sources
Sources are the websites AI platforms cite or appear to rely on when generating answers. Sources can include:- your website
- competitor websites
- directories
- review sites
- publications
- partner pages
- industry websites
Competitors
Competitors are brands that appear alongside yours in AI answers, search results, or content opportunities. Serpy uses competitor visibility to help you understand who is being recommended, compared, or cited in your space. This can help you find content gaps, source opportunities, and positioning opportunities.Recommendations
Recommendations are actions Serpy suggests based on your AI visibility and content opportunities. They may include:- content you should create
- sources where your brand may need to be listed
- topics your competitors are visible for
- opportunities to improve your brand’s presence
Strategy keywords
Strategy keywords are the keywords you want your website to focus on. They help Serpy understand the topics you care about and can be used in strategy planning, topical clusters, and content opportunities. Use strategy keywords for important services, products, categories, locations, and buying-intent topics.Topical clusters
Topical clusters group related keywords around a larger topic. They help you plan content in a more organized way instead of creating one-off articles. A topical cluster usually includes:- a main topic
- a primary keyword
- related keywords
- possible article ideas
Content opportunities
Content opportunities are topics, keywords, or pages where Serpy sees a chance to create or improve content. They may come from:- keyword research
- topical clusters
- competitor scans
- page targeting
- auto scans
- prompt group results
- recommendations
Content Hub
Content Hub is where your articles and pages are created, organized, edited, and managed. You can use Content Hub to:- create new content
- continue editing drafts
- review outlines
- optimize articles
- schedule content
- publish or export content
- organize content into folders
Outline
An outline is the plan for an article before the article is written. It usually includes:- title
- recommended structure
- headings
- questions to answer
- suggested internal links
- research notes
- metadata suggestions
Content Editor
The Content Editor is where you edit and optimize an article. It includes the writing area and the optimization panel. Use it to review:- content score
- metadata
- keywords
- headings
- questions
- internal links
- article edits
- publishing options
Content score
Content score is Serpy’s way of showing how well an article is structured and optimized. It can reflect things like:- keyword usage
- headings
- questions answered
- metadata
- content structure
- internal linking
- overall completeness
Serpy Optimize
Serpy Optimize reviews your article and suggests improvements. You can review each suggested edit before applying it. Use it when you want help improving clarity, structure, optimization, or completeness before publishing.Internal links
Internal links are links from one page on your website to another page on your website. They help users and search engines understand how your content is connected. Serpy can suggest internal links based on your existing pages and the article you are working on.Custom Voice
Custom Voice lets Serpy write closer to your own style. You can add a writing sample, and Serpy will use that style when creating content. Use Custom Voice if you want articles to sound more like your brand, founder, team, or existing content.Custom instructions
Custom instructions let you give extra guidance for a specific article. You can use them to tell Serpy things like:- what angle to take
- what to avoid
- what products or services to mention
- what audience to write for
- what examples to include
Usage limits
Usage limits are based on your plan. They may apply to things like:- websites
- prompt groups
- prompts
- articles
- keyword searches
- scans
- tracked pages
- images
- optimization features
How everything connects
Serpy works best when each section feeds into the next. A common workflow looks like this:- Add your website.
- Connect Google Search Console.
- Create prompt groups.
- Review AI visibility results.
- Find recommendations and content opportunities.
- Generate an outline.
- Create and optimize the article.
- Publish or export it.
- Track performance over time.