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Brand Knowledge helps Serpy understand your business. Use it to keep your business context, audience, services, tone, and positioning accurate.

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What Brand Knowledge is for

Brand Knowledge improves the quality of Serpy’s suggestions and content. It can help Serpy create better:
  • prompt suggestions
  • recommendations
  • outlines
  • articles
  • custom instructions
  • content angles
The more accurate your Brand Knowledge is, the more specific Serpy’s output can be.

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Business context

Business context explains what your company does. Use this area to describe your business clearly. Include details such as:
  • what you offer
  • who you serve
  • what makes you different
  • your main services or products
  • your main locations or markets

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Voice and reach

Voice and reach helps Serpy understand how your brand should sound and who it is speaking to. Use this area to describe:
  • tone of voice
  • audience
  • positioning
  • important markets
  • how formal or casual the brand should feel

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When to update Brand Knowledge

Update Brand Knowledge when:
  • your services change
  • your target audience changes
  • your positioning changes
  • you add new markets
  • your generated content feels too generic
  • Serpy is missing important business details

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How Brand Knowledge connects to content

Brand Knowledge is used when Serpy creates prompts, outlines, recommendations, and articles. For example, if your brand focuses on Shopify SEO, adding that detail can help Serpy create more relevant content and prompt suggestions.

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Tips

Be specific. Mention your most important services and customers. Avoid vague descriptions like “we help businesses grow.” Update Brand Knowledge when your business changes. Review it before creating a large amount of content.