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Recommendations turn Serpy insights into suggested next steps. They help you decide what content to create and which sources may be worth getting listed on.

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What recommendations are for

Recommendations help you move from tracking visibility to improving it. Instead of only showing what happened, Serpy suggests actions you can take based on your AI visibility and prompt group results. Recommendations may include:
  • content to create
  • sources to get listed on
  • opportunities to improve visibility
  • gaps where competitors appear and your brand does not
Use recommendations when you want a clear place to start.

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Where recommendations come from

Recommendations are based on what Serpy finds across your prompt groups and AI visibility results. They are connected to things like:
  • prompts where your brand is missing
  • competitors that appear often
  • sources that are cited frequently
  • topics your audience may be asking about
  • gaps in your current content or source presence
This helps connect your tracking data to practical actions.

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Recommendation types

Serpy shows two main types of recommendations.

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Content to Create

Content to Create recommendations suggest articles, pages, or topics that may help improve your visibility. These are useful when Serpy finds prompts or topics where stronger content could help your brand appear more often.

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Sources to Get Listed On

Sources to Get Listed On recommendations suggest third-party websites where your brand may need a stronger presence. These are useful when AI answers rely on sources where competitors appear but your brand is missing or underrepresented.

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How to use recommendations

Start by reviewing the recommendations with the highest relevance to your business. For content recommendations, look for topics that match your services, products, or target customers. For source recommendations, look for websites that appear repeatedly across important prompts. You can create content from recommendations or use source recommendations for outreach, listings, partnerships, or profile updates.

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Why recommendations change

Recommendations can change as your prompt groups refresh and Serpy finds new patterns. They may also change when you:
  • create content
  • dismiss a recommendation
  • publish new pages
  • improve source coverage
  • add new prompt groups
  • add new prompts
This keeps recommendations focused on what still needs attention. Use recommendations as a weekly action list. A simple workflow is:
  1. Review Content to Create.
  2. Review Sources to Get Listed On.
  3. Choose one or two high-value actions.
  4. Create content or pursue source listings.
  5. Dismiss recommendations that are not relevant.
  6. Check back after your prompt groups refresh.

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Tips

Do not try to act on every recommendation at once. Start with the recommendations most connected to your main services, products, or revenue opportunities. Use content recommendations when your website needs stronger coverage. Use source recommendations when third-party websites appear to influence AI answers. Dismiss anything that is not relevant so your list stays focused.