Competitor Scan

Competitor Scan helps you compare your website against competitors. Use it to find topics competitors cover that your website may be missing or underperforming on.

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What Competitor Scan is for

Competitor Scan is useful when you want to understand where competitors may be stronger. It can help you find:

• competitor content gaps
• topics competitors rank or appear for
• opportunities your site is missing
• weak positions
• partial coverage
• topics worth creating content for

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Choosing competitors

You may be able to let Serpy identify competitors or add a custom competitor list. Use automatic competitor detection when you want a starting point. Use a custom list when you already know which competitors matter.

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When to use Competitor Scan

Use Competitor Scan when:

• you want to compare against known competitors
• competitors seem to have stronger content
• you want content ideas from competitor coverage
• you want to find missing topics
• you need a more competitive content plan

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Understanding results

Competitor Scan results may show:

• content gaps
• weak positions
• partial coverage
• covered topics

Review gaps and weak positions first. These usually show where competitors may have content that your site does not cover well enough.

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Creating content from Competitor Scan

You can create content from competitor scan results. When you choose a result, Serpy uses the opportunity to prepare an outline. Use this when the result is relevant to your business and worth targeting.

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Tips

Choose competitors that are actually relevant to your market. Do not copy competitors directly. Use competitor results to understand gaps, not to duplicate their content. Focus on topics that match your services, products, or audience. Prioritize gaps that could support revenue or visibility.