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Topical clusters group related keywords around one main topic. Use them to plan content that covers a topic more completely.

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What topical clusters are for

Topical clusters help you organize related keywords into a content plan. Instead of creating disconnected articles, clusters help you understand how keywords fit together. A cluster usually includes:
  • a primary keyword
  • related secondary keywords
  • a shared topic
  • possible content ideas

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Primary keyword

The primary keyword is the main focus of the cluster. It usually represents the main topic or article idea. When creating content from a cluster, the primary keyword becomes the main focus of the outline.

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Secondary keywords

Secondary keywords are related terms that support the primary keyword. They help Serpy understand what else the content should cover. Secondary keywords may include related questions, subtopics, use cases, or supporting phrases.

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Creating content from a cluster

You can create content from a topical cluster. When you do this, Serpy uses the primary keyword as the main focus and considers the secondary keywords when preparing the outline. This helps create content that covers the topic more completely.

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When to use clusters

Use topical clusters when:
  • a topic has several related keywords
  • you want to build authority around a subject
  • you want to avoid creating overlapping content
  • you want a more organized content plan
  • you are planning multiple articles around one theme
A simple cluster workflow is:
  1. Review the cluster topic.
  2. Check the primary keyword.
  3. Review the secondary keywords.
  4. Decide whether the cluster is worth targeting.
  5. Create content from the cluster.
  6. Review the outline before generating the article.

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Tips

Use clusters to plan content around topics, not just individual keywords. Check that secondary keywords are relevant. Create content from clusters when you want broader topic coverage. Avoid creating multiple articles that target the same intent.