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AI Visibility shows how your brand appears in AI-generated answers. It helps you understand whether AI platforms mention your brand, which competitors appear, what sources are being cited, and where you may need stronger content or better third-party mentions. Use AI Visibility to see how your brand is represented when people ask questions related to your products, services, industry, or market.

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What AI Visibility helps you understand

AI Visibility helps answer questions like:
  • Is my brand being mentioned?
  • Where does my brand appear compared to competitors?
  • Which competitors are recommended most often?
  • Which websites are being cited?
  • What sources influence the answers?
  • What content should I create next?
  • Where should my brand be listed?
This gives you a clearer picture of how your brand appears in AI search, not just traditional search results.

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How AI Visibility works

AI Visibility starts with prompt groups. A prompt group is a collection of questions related to one topic. These questions should sound like things your customers might ask before making a decision. For example:
  • What are the best SEO agencies in Toronto?
  • Which accounting software is best for small businesses?
  • What should I look for in a CRM?
  • Best project management tools for remote teams
Serpy tracks those prompts across supported AI platforms and shows how your brand, competitors, citations, and sources appear in the answers.

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What Serpy tracks

Serpy helps you track several parts of AI visibility.

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Brand mentions

A brand mention means your brand appeared in an AI answer. This helps you understand whether AI platforms are aware of your brand and include it in relevant conversations.

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Position

Position shows where your brand appears compared to other brands in an answer. If your brand appears near the top, it may be more visible to someone reading the response.

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Competitors

Competitors are other brands that appear in the same answers as your brand. This helps you see who AI platforms are recommending, comparing, or mentioning in your space.

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Citations

Citations are websites linked or referenced in an AI answer. If your website is cited, it means your content may be helping support the answer.

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Sources

Sources are the websites that appear to influence AI answers. These can include your website, competitor websites, directories, review sites, publications, and industry resources.

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Recommendations

Recommendations are suggested next steps based on what Serpy finds. They may include content to create or sources where your brand may need to be listed.

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Why AI Visibility matters

People are using AI platforms to research products, compare options, ask for recommendations, and make buying decisions. That means your brand may be evaluated before someone ever visits your website. AI Visibility helps you understand whether your brand is part of those conversations. If your brand is missing, Serpy can help you find the content, sources, and topics that may improve your visibility over time.

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How AI Visibility connects to the rest of Serpy

AI Visibility is connected to several other parts of Serpy. Prompt groups help collect visibility data. Recommendations turn that data into action. Content Hub helps you create content from those opportunities. Strategy helps you organize topics and keywords. Content Performance helps you review how created content performs after publishing. Together, these sections help you move from visibility tracking to content creation and improvement. Start with one focused prompt group. Choose a topic that matters to your business, such as a main service, product, category, location, or buying decision. After the prompt group runs:
  1. Check whether your brand is mentioned.
  2. Review which competitors appear.
  3. Look at the sources being cited.
  4. Review any recommendations.
  5. Create content for important gaps.
  6. Track changes over time.
This gives you a simple way to turn AI visibility data into practical actions.

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Tips

Use prompts that sound like real customer questions. Start with one focused topic before adding more prompt groups. Do not only track your brand name. Track the questions people ask before they know which brand to choose. Review competitors and sources, not just brand mentions. Use recommendations to decide what content to create next.
  • Brand Overview
  • Prompt Groups
  • Creating a Prompt Group
  • Citations and Sources
  • Recommendations