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Quick wins help you find opportunities that may be easier to act on. Use them when you want to decide what to work on next without reviewing every keyword manually.

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What quick wins are for

Quick wins highlight keywords or topics where there may be a realistic opportunity to improve. They can help you find:
  • content worth creating
  • content worth improving
  • keywords with useful opportunity
  • topics where your website may already have some traction
Quick wins are meant to help with prioritization.

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How to use quick wins

Review quick wins when you are deciding what to work on next. Look for keywords that:
  • match your services or products
  • connect to existing content
  • have business value
  • are realistic for your website
  • could become a useful article or page
Do not choose a keyword only because it appears in quick wins. Make sure it also fits your strategy.

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Creating content from a quick win

If a quick win looks useful, you can use it as the starting point for an outline. The flow is:
  1. Review the keyword.
  2. Check whether you already have content for it.
  3. Decide whether to create or improve content.
  4. Generate an outline if new content is needed.
  5. Edit and optimize the article in Content Hub.
A simple quick win workflow is:
  1. Open Quick Wins.
  2. Review the suggested opportunities.
  3. Choose one keyword that fits your business.
  4. Open the keyword overview if needed.
  5. Generate an outline or improve existing content.
  6. Track performance over time.

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Tips

Use quick wins for prioritization, not as a complete strategy. Choose opportunities that match your business goals. Check whether the topic already has an existing page. Create content only when the opportunity is relevant. Review quick wins regularly.