Skip to main content
Custom instructions let you give extra guidance for one specific article. Use them when the keyword and content type are not enough to explain exactly what you want.

​
What custom instructions are for

Custom instructions help you shape the angle, focus, and details of an article. You can use them to tell Serpy:
  • what to include
  • what to avoid
  • who the article is for
  • what service or product to mention
  • what examples to use
  • what tone or angle to take

​
Examples

Useful custom instructions could include:
  • Write for small business owners.
  • Focus on ecommerce brands.
  • Mention our Shopify SEO service.
  • Do not mention pricing.
  • Include examples for SaaS companies.
  • Make the article local to Toronto.
  • Avoid talking about enterprise companies.

​
When to use custom instructions

Use custom instructions when:
  • the article needs a specific angle
  • the audience is specific
  • the topic needs extra context
  • you want to include or avoid certain details
  • the article is part of a campaign

​
Tips

Keep instructions clear and specific. Do not add too many instructions at once. Mention important products, services, or audiences. Use custom instructions before generating the outline.