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Raw answers show the full AI responses behind your prompt results. Use raw answers when you want to see exactly what an AI platform returned for a prompt.

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What raw answers are for

Raw answers give you the most direct view of your AI visibility data. Instead of only looking at scores, mentions, or tables, you can read the actual answer. This helps you understand:
  • how your brand was mentioned
  • why competitors appeared
  • which sources were used
  • whether the answer was accurate
  • what information may be missing
  • what content could improve the answer

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When to use raw answers

Use raw answers when a result needs more context. They are especially useful when:
  • your brand is missing from an important prompt
  • your brand appears lower than expected
  • a competitor is being recommended
  • a source is cited often
  • an answer looks incorrect or outdated
  • you want to understand why Serpy suggested content
Raw answers help you move from “what happened?” to “why did this happen?”

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What to look for

When reviewing a raw answer, look for:
  • whether your brand is mentioned
  • where your brand appears
  • how your brand is described
  • which competitors are included
  • what reasons are given for recommendations
  • which websites are cited
  • what questions the answer does not fully cover
This can help you decide whether to create content, update existing pages, or improve your source presence.

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Comparing answers across models

Different AI platforms may answer the same prompt differently. One model may mention your brand, while another may not. One model may cite your website, while another may rely on third-party sources. Use raw answers to compare how your brand appears across different platforms and understand where visibility is strongest or weakest.

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Using raw answers for content ideas

Raw answers can help you find content opportunities. Look for:
  • questions the answer covers poorly
  • competitor claims you can respond to
  • missing explanations
  • comparison topics
  • service or product details users may need
  • sources that seem to influence the answer
If an answer gives a weak or incomplete response, that may be a sign that better content is needed. When reviewing raw answers:
  1. Select an important prompt.
  2. Read the full answer.
  3. Check brand mentions and competitors.
  4. Review citations and sources.
  5. Look for missing information.
  6. Decide whether to create content, update content, or improve source coverage.

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Tips

Use raw answers for important prompts, not every prompt. Look for patterns across multiple answers. Do not focus only on whether your brand is mentioned. Read how it is described. Use raw answers to understand the context behind recommendations. If the answer is inaccurate, consider whether your website or key sources need clearer information.