> ## Documentation Index
> Fetch the complete documentation index at: https://docs.serpyseo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Custom Instructions

Custom instructions let you give extra guidance for one specific article.

Use them when the keyword and content type are not enough to explain exactly what you want.

## What custom instructions are for

Custom instructions help you shape the angle, focus, and details of an article.

You can use them to tell Serpy:

* what to include
* what to avoid
* who the article is for
* what service or product to mention
* what examples to use
* what tone or angle to take

## Examples

Useful custom instructions could include:

* Write for small business owners.
* Focus on ecommerce brands.
* Mention our Shopify SEO service.
* Do not mention pricing.
* Include examples for SaaS companies.
* Make the article local to Toronto.
* Avoid talking about enterprise companies.

## When to use custom instructions

Use custom instructions when:

* the article needs a specific angle
* the audience is specific
* the topic needs extra context
* you want to include or avoid certain details
* the article is part of a campaign

## Tips

Keep instructions clear and specific.

Do not add too many instructions at once.

Mention important products, services, or audiences.

Use custom instructions before generating the outline.